There’s nothing new around the corner when it comes to companies suing each other, especially for copyrights reasons. Actually, some of the biggest brands you know have also taken each other to court.
The outcomes of some of these lawsuits have literally changed the direction of these industries. If Apple’s lawsuit against Microsoft in 1998 would’ve been any different, the development of computers would’ve changed.
The relentless competition they are going through is truly remarkable, and it’s one of the core principles of today’s market economy. Although the weapons have evolved, the competitive approach remains the same. We made a list of the 10 biggest brand lawsuits in history.
- Dyson vs. Hoover – This lawsuit lasted one year and it ended with Dyson winning. Basically, Dyson invented the bagless vacuum cleaner, which uses similar forces to a centrifuge. Dyson claimed that Hoover used the same technology invented by him, and the court found it infringed on Dyson’s idea. Hoover appealed twice but lost both times, and he was also asked to stop selling his Vortex model.
- Oracle vs. SAP- SAP admitted it had infringed on copyrighted documents and programs from Oracle and had to pay $357 million in damages.
- 20th Century Fox vs. Universal Studios – After 20th Century Fox released the first “Star Wars” film, it had a huge success. After a while, Universal Studios thought they could use some space fiction time on their own, and launched “Battlestar Galactica”. 20th Century Fox’s sued Universal for copyright infringement and won.
- Gucci vs. Guess – Here’s a lawsuit where both parts won. In 2009, Gucci filed two lawsuits against Guess: one in New York, and one in Milan. The one in New York was won by Gucci, while the one in Milan was won by Guess.
- Apple vs. Microsoft – Apple sued Microsoft for releasing the Windows 2.0 version, which in Apple’s opinion, it was copyright infringement and it had 189 different parts of the interface copied from the Macintosh’s software.
- A&M Records vs. Napster – Napster was originally launched as a pirated music marketplace, but after being sued by A&M Records, Napster was forced to shut down.
- Microsoft vs. Motorola- Microsoft accused Motorola of charging excessively to license its patented technologies. The court decided it wasn’t fair and ordered the company to pay Microsoft $14.5 million for breach of contract.
- BP vs. Transocean Offshore and Halliburton – BP was fined and had to pay clean-up costs worth $40 million, after the disaster that killed 11 workers and polluted the Gulf of Mexico with millions of barrels of oil. But the company believed its partners should split the bill, so demanded $15 billion from Transocean Offshore and Halliburton.
- Apple vs. Samsung – This story takes us back to the first iPhone, which Apple accused Samsung of copying for its Galaxy S series. It is one of the biggest lawsuits in the technology industry.
- Apple vs. Ericsson – Apple filed a lawsuit against Ericsson, claiming that it requested excessive royalties for its wireless LTE connections that are essential to the industry.
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