- Disadvantages: You are responsible for ensuring the equipment – If you have a shop where people can walk into, you are obliged to purchase your own card machines.
- Advantage: Instant Approval – By using an online bank, it takes weeks to get set up and even accepted in the first place. But with an online card operator, you can get approved at the moment.
- Disadvantage: Signups are required – Most people will be happy to sign up for a separate payment method, but some might still be put off by it. Mostly, older people are inclined to not doing this, while the younger people are ready to sign up and use them. You must acknowledge in which category are your shoppers.
- Advantage: Better deals for customers – Many online payment operators have their own offers and incentives to give to customers. And while it won’t cost the site a single penny, it will lead to more sales. As a side note, you can work with these online payment companies to promote your own sale items and offers.
- Disadvantage: Customers will see offers from other sites – If you can get the word out there about your new promotions and items, so do other companies. To make sure you’re reaching your goals, you have to make a site that stands out and this can mean doing some homework on the POS.
